What is Market Based Pricing?
Market-Based Pricing on Pre-Owned Vehicles
At Bill Jacobs Volkswagen, we want to give you a fair deal every day. We believe in providing the best experience to all of our customers, especially those considering used vehicles. To ensure we are offering the best prices for our customers, we use Market-Based Pricing on our pre-owned vehicles; to give you a fair and honest deal, every day. We work individually with every customer that comes through our doors, calls us, or submits a form on our website to address their specific needs. For customers shopping for a quality pre-owned vehicle, they can trust Bill Jacobs Volkswagen in Naperville to provide upfront real market figures.
What is Market-Based Pricing?
Market-Based Pricing is a strategy that Bill Jacobs uses to assign real market values to our pre-owned vehicles. We use technology to scan the competitive marketplace to ensure the price of each used vehicle in our inventory matches real market figures. It means that our team will assign a price to a pre-owned vehicle based on rates that we see in the greater Chicago, Downer’s Grove, and Naperville areas. This practice has become more and more popular among honest car dealerships who want to do best for their customers.
We do this for the confidence and satisfaction of the shopper, first and foremost, because it works in our favor about as often as it doesn’t. We strive to find the highest-quality, best-taken-care-of, and cleanest pre-owned vehicles in Illinois, that will naturally be worth a good amount of money. But, if we’re not basing our prices on real market data, we’re not doing enough for our clients.
Technology Meets Common Sense
In the video below our Chief Operating Officer, Greg Joutras gives us an overview of how and why we use Market Based Pricing to save our customers time and money.