Volkswagen Atlas Wins SUV of the Year at the 14th Annual Hispanic Motor Press Awards

The 2024 Volkswagen Atlas has garnered significant recognition, winning the prestigious SUV of the Year award at the 2023 Hispanic Motor Press Awards (HMPA). This accolade, presented at AutoMobility LA, highlights the Atlas as an outstanding choice for Hispanic consumers, considering factors like styling, driving satisfaction, technology, safety, environmental impact, mechanical reliability, and overall value.

Celebrating Excellence in the Auto Industry

Volkswagen of America President and CEO Pablo Di Si expressed the company’s gratitude and pride in receiving this honor. He emphasized Volkswagen’s commitment to crafting high-quality vehicles and connecting meaningfully with the Hispanic community through targeted advertising and consumer feedback. As an immigrant from Latin America, Di Si finds this recognition particularly significant in bridging connections within his community in North America.

Hispanic Motor Press Foundation President Ricardo Rodriguez-Long highlighted California’s role as the largest Hispanic market in the country and a hub for car culture and automotive trends. He noted the importance of showcasing top vehicles that offer exceptional value to Hispanic consumers.

The 2024 Volkswagen Atlas: A Closer Look

The 2024 Atlas stands out with its elegant new interior and a refined turbocharged engine, enhancing both performance and the driving experience. The four-cylinder turbocharged and direct-injection TSI® engine delivers 269 horsepower and 273 lb-ft of torque, providing similar power to the outgoing VR6® engine but with improved drivability and acceleration. The vehicle comes with an eight-speed automatic transmission and front-wheel drive as standard, while Volkswagen’s 4Motion® all-wheel-drive system is available for those seeking enhanced traction and control.

Interior Upgrades and Advanced Technology

The interior of the 2024 Atlas boasts premium materials throughout, including a leatherette-trimmed soft-touch dash and center console. The front-row door trim and décor seamlessly integrate with the dash panel, creating a sophisticated cockpit that extends to the second row. Ambient lighting with 30 color options and innovative backlit dash décor featuring the model name add to the upscale ambiance.

Technology is a major highlight of the new Atlas, featuring standard IQ.DRIVE® driver assistance technology with semi-automatic capability. The 12-inch floating infotainment display and 10.25-inch fully configurable Volkswagen Digital Cockpit Pro provide a modern and intuitive user experience. Connectivity is enhanced with standard wireless App-Connect, wireless charging, and up to eight USB-C ports with 45-watt fast charging. Comfort features like a heated steering wheel with shift paddles, ventilated front seats, and a height-adjustable passenger seat come standard, along with Climatronic® automatic climate control and Voice Control.

Assembled in the USA

The Atlas family of SUVs is proudly assembled at Volkswagen’s state-of-the-art facility in Chattanooga, Tennessee. The MSRP for the 2024 Atlas starts at $37,725, with the Atlas Cross Sport 2.0-liter starting at $36,715, both with an additional $1,350 destination fee.

Why Visit Bill Jacobs Volkswagen?

Bill Jacobs Volkswagen is your destination for exploring the award-winning 2024 Volkswagen Atlas. With a commitment to exceptional customer service and a wide selection of vehicles, our knowledgeable staff is here to help you find the perfect Volkswagen to suit your needs. Visit us to experience the latest in automotive innovation, and see why the Atlas has been recognized as SUV of the Year. At Bill Jacobs Volkswagen, we’re dedicated to providing you with a top-notch car-buying experience.

2024 VW Atlas